Using media to bridge the gap between AI builders & policy makers.
Using media to bridge the gap between AI builders & policy makers.
Aelus is creating Build Responsibly, a documentary offering a holistic yet intimate view into the artificial intelligence landscape.
Aelus is creating Build Responsibly, a documentary offering a holistic yet intimate view into the artificial intelligence landscape.
"Build Responsibly" | A Documentary About AI
AI is shaping humanity's tomorrow. Are you building responsibly?
"Build Responsibly" | A Documentary About AI
AI is shaping humanity's tomorrow. Are you building responsibly?
"Build Responsibly" | A Documentary About AI
AI is shaping humanity's tomorrow. Are you building responsibly?
01
Goal
To capture the current state and "vibe" of the AI space; from those who suggest AI can be built responsibly, to those cautioning of societal and catastrophic risks. Aelus seeks to bring light to the real sentiments and challenges faced by each faction of our AI future. This knowledge will help to bridge the gap between those building AI, regulating it, and ultimately the general public.
02
Method
Insights into our theoretical perspectives.
Interviewing
- Behavioral: past action --> current development philosophy. - Situational: thought experiments & hypotheticals. - Unstructured: conversational, free-flowing information. - Reflective listening + follow-up probing, to hone in on insights.
Cinematic Framing
Interwoven narrative structure - paying to homage to truth in a neo-verite fashion --> key players -> world building -> impact Embodied camera philosophy - focus on generating immersion via various techniques -> kinaesthetic empathy, etc. - utilizes temporal techniques -> long takes, spatial continuity, etc. - intentional use of lighting -> diegetic, motivated, etc. Curated editing approach - intuitive splicing to promote human-centric pacing -> sonic texture and performance motivated cuts --> precise color science and film emulation to maximize psychological impacts + anchors
Growth
Dual Pronged Approach - Film Festivals -> Streaming - Clip Farming - Social media short-form - YouTube solo interview/ mini narrative mid-form - UGC ecosystem virality - Organizational partnerships
Efficacy
- Theory of change mapping - Engagement data analysis
Interviewing
- Behavioral: past action --> current development philosophy. - Situational: thought experiments & hypotheticals. - Unstructured: conversational, free-flowing information. - Reflective listening + follow-up probing, to hone in on insights.
Cinematic Framing
Interwoven narrative structure - paying to homage to truth in a neo-verite fashion --> key players -> world building -> impact Embodied camera philosophy - focus on generating immersion via various techniques -> kinaesthetic empathy, etc. - utilizes temporal techniques -> long takes, spatial continuity, etc. - intentional use of lighting -> diegetic, motivated, etc. Curated editing approach - intuitive splicing to promote human-centric pacing -> sonic texture and performance motivated cuts --> precise color science and film emulation to maximize psychological impacts + anchors
Growth
Dual Pronged Approach - Film Festivals -> Streaming - Clip Farming - Social media short-form - YouTube solo interview/ mini narrative mid-form - UGC ecosystem virality - Organizational partnerships
Efficacy
- Theory of change mapping - Engagement data analysis
Interviewing
- Behavioral: past action --> current development philosophy. - Situational: thought experiments & hypotheticals. - Unstructured: conversational, free-flowing information. - Reflective listening + follow-up probing, to hone in on insights.
Cinematic Framing
Interwoven narrative structure - paying to homage to truth in a neo-verite fashion --> key players -> world building -> impact Embodied camera philosophy - focus on generating immersion via various techniques -> kinaesthetic empathy, etc. - utilizes temporal techniques -> long takes, spatial continuity, etc. - intentional use of lighting -> diegetic, motivated, etc. Curated editing approach - intuitive splicing to promote human-centric pacing -> sonic texture and performance motivated cuts --> precise color science and film emulation to maximize psychological impacts + anchors
Growth
Dual Pronged Approach - Film Festivals -> Streaming - Clip Farming - Social media short-form - YouTube solo interview/ mini narrative mid-form - UGC ecosystem virality - Organizational partnerships
Efficacy
- Theory of change mapping - Engagement data analysis
03
Execution
The mechanics of what will be done.
Interviews
- AI researchers & engineers - Corporate leaders - Investors - Policymakers - Civic Leaders
Production
Technical Specs TBD
Marketing
Dual Pronged Approach: - Film festivals allow for appraisal by influential figures in private settings. - Streaming services offer powerful SEO & reach, often selecting from film festival pools. - Various platforms of social media provide reach without compromising festival and streaming rights. - By honing in on key soundbites and active clips, we can create hundreds of hours of short-form and medium-form content.
Impact Optimization
Theory of Change: An AI safety documentary translates complex research into accessible narratives via dual distribution: film festivals for credibility + viral social media for mass reach → creating widespread informed engagement beyond hype/fear → fostering broad public discourse among researchers, policymakers, and citizens → enabling democratic participation in AI governance through cultural validation and grassroots awareness → ensuring AI development aligns with human values. Engagement Data Analysis: Employ multi-platform tracking methodologies, utilizing festival audience surveys, post-screening interviews, and social media analytics tools to capture both quantitative metrics (view duration, share rates, comment sentiment) and qualitative feedback on narrative comprehension and emotional impact. Implement A/B testing of different cuts and messaging approaches across social platforms, heat-mapping tools to identify viewer attention patterns during screenings, and natural language processing to analyze audience discussions and reactions in real-time. Integration of festival feedback forms, social listening software, and platform-specific analytics dashboards, we continuously monitor concepts' resonance, storytelling techniques driving viral sharing, and calls-to-action with measurable behavioral changes.
Interviews
- AI researchers & engineers - Corporate leaders - Investors - Policymakers - Civic Leaders
Production
Technical Specs TBD
Marketing
Dual Pronged Approach: - Film festivals allow for appraisal by influential figures in private settings. - Streaming services offer powerful SEO & reach, often selecting from film festival pools. - Various platforms of social media provide reach without compromising festival and streaming rights. - By honing in on key soundbites and active clips, we can create hundreds of hours of short-form and medium-form content.
Impact Optimization
Theory of Change: An AI safety documentary translates complex research into accessible narratives via dual distribution: film festivals for credibility + viral social media for mass reach → creating widespread informed engagement beyond hype/fear → fostering broad public discourse among researchers, policymakers, and citizens → enabling democratic participation in AI governance through cultural validation and grassroots awareness → ensuring AI development aligns with human values. Engagement Data Analysis: Employ multi-platform tracking methodologies, utilizing festival audience surveys, post-screening interviews, and social media analytics tools to capture both quantitative metrics (view duration, share rates, comment sentiment) and qualitative feedback on narrative comprehension and emotional impact. Implement A/B testing of different cuts and messaging approaches across social platforms, heat-mapping tools to identify viewer attention patterns during screenings, and natural language processing to analyze audience discussions and reactions in real-time. Integration of festival feedback forms, social listening software, and platform-specific analytics dashboards, we continuously monitor concepts' resonance, storytelling techniques driving viral sharing, and calls-to-action with measurable behavioral changes.
Interviews
- AI researchers & engineers - Corporate leaders - Investors - Policymakers - Civic Leaders
Production
Technical Specs TBD
Marketing
Dual Pronged Approach: - Film festivals allow for appraisal by influential figures in private settings. - Streaming services offer powerful SEO & reach, often selecting from film festival pools. - Various platforms of social media provide reach without compromising festival and streaming rights. - By honing in on key soundbites and active clips, we can create hundreds of hours of short-form and medium-form content.
Impact Optimization
Theory of Change: An AI safety documentary translates complex research into accessible narratives via dual distribution: film festivals for credibility + viral social media for mass reach → creating widespread informed engagement beyond hype/fear → fostering broad public discourse among researchers, policymakers, and citizens → enabling democratic participation in AI governance through cultural validation and grassroots awareness → ensuring AI development aligns with human values. Engagement Data Analysis: Employ multi-platform tracking methodologies, utilizing festival audience surveys, post-screening interviews, and social media analytics tools to capture both quantitative metrics (view duration, share rates, comment sentiment) and qualitative feedback on narrative comprehension and emotional impact. Implement A/B testing of different cuts and messaging approaches across social platforms, heat-mapping tools to identify viewer attention patterns during screenings, and natural language processing to analyze audience discussions and reactions in real-time. Integration of festival feedback forms, social listening software, and platform-specific analytics dashboards, we continuously monitor concepts' resonance, storytelling techniques driving viral sharing, and calls-to-action with measurable behavioral changes.
Cutting through the noise on AI.
Cutting through the noise on AI.